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Insights Specialist

Bio

Also a big data researcher, a python developer and R enthusiastic. In the web, I'm at Github, Slideshare and LinkedIn and I also have blog (in portuguese) about data. Contact me to analyse quantitative and qualitative data. 

Partners

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Insight's projects

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A few insights

2015: More diversity in beauty brands

I discovered and pointed out the requests for more "diversity" in beauty brands in the most diverse social networks, before even the buzz demand and burst in 2016.

2016: Dona Benta

I pointed out and discovered the "boleiras", enterprising mothers or fathers who used the Instagram to sell cakes, this at the height of the recession in 1TRI 2016

2016: Acer Brasil

I discovered and pointed out the need for notebook brands to talk to "casual gamers" and "mobility", people who wanted laptops with dedicated graphic cards, using the notebook as a multimedia device. This guided new ways of generating products that cater to the gamer;

2018: L'Oréal Brasil

In a lecture published the study and data pointing to the k-pop universe associated with beauty brands, this at an international level, with high dialogue with adolescents. In this same, the strand of women who do not use shampoo to wash hair and its behaviors and data indicating solutions of new productions.

Check my last post

My blog (in portuguese) about data journalism and research

Achievements

TedxSão Paulo

Theme: communication with purpose

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LinkedIn Top Voices

LinkedIn highlight in 2016

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ZEROPONTO54

Quantitative and qualitative research with social engagement. 

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Contact me

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