I'm passionate about discovering new insights, this is my main motivation.
I work with data analysis, speciali any source for getting insights about the human behavior. Also a data scientist and machine learning researcher in training from FIA Business School. In the web, I'm at Github, Slideshare and LinkedIn and I also have blog (in portuguese) about data. Contact me to analyse quantitative and qualitative data.
Get Insights for real-time conversations about your brand universe and the competition.
Machine learning algorithms for decision making with your internal database with information security.
Get the best scenario for your company with external and internal data.
In weekly and monthly formats, find the best ones for your strategic planning.
Collected from surveys and then statistically analyzed to draw meaningful research conclusions.
Monitoring social media allows researchers to find insights into a brand's overall visibility on the internet.
In statistics, linear regression is a linear approach to modeling the relationship between a scalar response (or dependent variable) and one or more explanatory variables (or independent variables). From Wikipedia.
Logistic regression is a statistical model that in its basic form uses a logistic function to model a binary dependent variable, although many more complex extensions exist. In regression analysis, logistic regression (or logit regression) is estimating the parameters of a logistic model (a form of binaryregression). From Wikipedia.
k-means clustering is a method of vector quantization, originally from signal processing, that is popular for cluster analysis in data mining. k-means clustering aims to partition n observations into k clusters in which each observation belongs to the cluster with the nearest mean, serving as a prototype of the cluster. This results in a partitioning of the data space into Voronoi cells. From Wikipedia.
I discovered and pointed out the requests for more "diversity" in beauty brands in the most diverse social networks, before even the buzz demand and burst in 2016.
I pointed out and discovered the "boleiras", enterprising mothers or fathers who used the Instagram to sell cakes, this at the height of the recession in 1TRI 2016
I discovered and pointed out the need for notebook brands to talk to "casual gamers" and "mobility", people who wanted laptops with dedicated graphic cards, using the notebook as a multimedia device. This guided new ways of generating products that cater to the gamer;
In a lecture published the study and data pointing to the k-pop universe associated with beauty brands, this at an international level, with high dialogue with adolescents. In this same, the strand of women who do not use shampoo to wash hair and its behaviors and data indicating solutions of new productions.